Web design is a continually evolving discipline, with designers inventing new concepts and ideas every month. The coming twelve months don’t look as if they will be any different, with numerous web design companies in Boston working hard to make the user experience of websites even better.

Greater Use Of Block-Based Editors

WordPress, the world’s leading content management platform, recently released WordPress 5.0 which came with a feature aptly named Gutenberg. Gutenberg is a block-based editor (nothing to do with blockchain) that allows web hosts and designers to create stunning websites based around blocks.

Instead of just giving you a simple text window, the new system allows you to create a grid of images, galleries and video embeds that make your site look more visually appealing and exciting. Where WordPress leads, the rest of the industry follows, so we’re likely to see many more block-based websites popping up one year from now.

More Organic Elements In Design

Just a few years ago, the trend was away from difficult-to-read, compressed text and small images to geometrically-styled web pages, replete with circles, squares, and rectangles. But web designers have tired of this uninspiring approach, wanting to create designs that are unique and appeal to the brand of particular companies. There are only so many ways of slicing a spartan, minimalist, geometric website until they all start looking the same.

Organic elements in design hope to break up the flow of webpages, helping them to appear more natural and laid-back. No, they’re not suitable for all firms, but many will benefit from splodges of asymmetric color, nature-inspired patterns, and images that cross background panel boundaries.

AMP Will Become The Norm

Last year, around one in ten web page visits in the US used AMP, or accelerated mobile pages. AMP is a Google-sponsored tool that helps mobile pages load faster. But it is still only used by a minority of web hosts.

In the coming year, that is likely to change. Google announced that it would be punishing webpages that do not load quickly, meaning that failing to use AMP could be bad for SEO.

The Rise Of Progressive Web Apps

As a company, you want users to sign up to your web apps. Not only are they secure, but they also allow you to provide your customers with a bespoke experience, free from the usual browser baggage.

Unfortunately, it can be hard to convince people to download your app to their devices in the first place. But now there is a way of embedded an app-like experience, right there on your website. It’s called progressive web apps, and it is an adaptation of HTML 5 that allows you to provide the same web app functionality from the browser. Early adopters find that when they implement PWA, they experience a dramatic uptick in conversions.

Expect More Use Of Response Animation Idle Load

Response animation idle load has been around since 2015 but looks set to take off over the next 12 months. RAIL is a tool which helps web designers improve the speed of their sites by breaking down responsiveness parameters according to how users interact with a web page. Scrolling, panning, and dragging has never been slicker.

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