1: It’s all in the title
What’s in a name? A whole lot where Google My Business is concerned. Most obviously, your GMB title should include your brand name, but you’ll also want to consider keyword integration here such as location, general industry, that kind of thing. The more info your title includes, the higher chances you’ll appear on searches.
Aside from looking unprofessional, a lack of verification could see your GMB listing removed at a moment’s notice. What’s more, Google verification couldn’t be easier. Just click on the ‘get your page verified’ message when it pops up.
3: Reviews really matter
Getting the seal of approval from customers and renowned resources is fundamental to GMB success. Local guide reviews hold weight in customer estimation, so seek these where you can. Customer reviews complete with pictures etc. should also be a priority.
4: Images are vital in every category
When you sign up for your GMB account, you’ll notice multiple tabs in the video and images section. Don’t just fill one and be done with it. Adding at least some relevant snaps in every category increases appeal, and reveals you as a trustworthy company.
5: Never forget NAPW
NAPW (name, address, phone, website) should make a prime appearance on every GMB listing. Without this, even success here won’t make a jot of difference to the conversions you create because none of those customers will be able to find you!