The history of the QR Code is super interesting and they’re 100% still very effective with marketing. I believe 10 years ago when they were first starting to roll out as a trackable marketing option, the devices we used really weren’t easy to use for scanning and the practice was a little bit unfamiliar to the general public. Now mobile browsers and devices in general support them way better and make it a lot more common to scan a code and bridge your print efforts to digital landing pages.
Should you start using a branded QR code? Well if you have anything printed, mailed, or tangible that I prospect can hold then absolutely! We put together this quick video showing you how to brand your own QR Code within 60 seconds using some popular free online tools.