The history of the QR Code is super interesting and they’re 100% still very effective with marketing. I believe 10 years ago when they were first starting to roll out as a trackable marketing option, the devices we used really weren’t easy to use for scanning and the practice was a little bit unfamiliar to the general public. Now mobile browsers and devices in general support them way better and make it a lot more common to scan a code and bridge your print efforts to digital landing pages.

Should you start using a branded QR code? Well if you have anything printed, mailed, or tangible that I prospect can hold then absolutely! We put together this quick video showing you how to brand your own QR Code within 60 seconds using some popular free online tools.

Try building your own custom QR Code:

Feel free to test this (even though you’re already on our website):