Google My Business isn’t just a “nice to have”. It can be a tremendous asset to your online marketing, helping you build brand recognition and visibility that can lead to real conversions. Here, we’re going to look at how you should be making the most of it.

Don’t leave any gaps

Fill absolutely everything you can about your Google My Business, and answer each question it adds at you. For one, you never know which information your customer might find relevant with every post. Secondly, people can suggest edits to your GMB, which means that inaccurate information can be added. Don’t let that happen.

Treat it like a social media account

With your Instagram, Twitter, or Facebook, you know that regulate updates are crucial. The same goes for your Google My Business. Aside from keeping your business profile up to date, you can create posts and content, which are known to increase your ranking.

Show the best side of your business

If your Google My Business profile pops up on a search engine results page, the images on it are likely to be some of the only images on the page. Make sure you take advantage by adding pictures and videos that are high-quality and engaging, and give them an appropriate filename, as it can help with your Google My Business ranking.

Lastly, respond to your reviews

There are a lot of review sites you might be active on, but few are more important than Google My Business reviews. They are the most visible and quickly becoming the most trusted. For that reason, ensure you respond to every single one of them without fail. Thank those who leave positive reviews, and try to answer the concerns of those who leave negative ones.

There’s more that you can do with your Google My Business profile, but the tips above are going to ensure that you’re getting your money’s worth out of your profile.