NOTE: These statistics are based on the latest usage in 2019 up to April 30, 2019

Instagram User Numbers & Statistics

1. There are 1 Billion accounts active every month

2. There are 500+ Million Insta accounts active every day!

3. 64% of users are between 18 and 34 years old

4. Brand follower growth increases from 6% to 8% month-over-month

5. Users under 25 spend over half an hour on insta each day

6. 80% of instagram users live outside the US

🔥 Hot Take: I have a problem with #5… it’s definitely WAY more! It’s probably 2+ hours based on the people I know (and my own usage included). I recently heard that people now use Instagram more while driving than texting, which is a HUGE problem, but that speaks to the addiction and amount of time be want/need to be using it.

Instagram Hashtag Statistics

7. 7 out of 10 Instagram hashtags are branded

8. Having at least 1 hashtag will get you 12.6%$ more engagement

9. The optimum number of hashtags is 11

Instagram For Business Stats

10. There are more than 8 Million business accounts

11. 80% of Insta users follow business accounts

12. 60% of users first heard about a product on Instagram

13. 30% of users bought something they discovered on Instagram

14. 66% of visits to Instagram business profiles are from users that don’t follow them

15. 78% of big retail brands have shoppable Instagram accounts

16. 82% of fashion brands user call-to-actions

🔥 Hot Take: I’m very guilty for #13… With look-a-like audiences brands know EXACTLY what I’m into so if they serve me up the perfect Tom Brady shirt with something funny on it. *clicks add to cart*

Instagram Advertising

17. Instagram Ad Revenue is at $7 Billion

18. 25% of Instagram Ads are VIDEOS

19. Ad Recalls is 2.8X Higher on Instagram

Instagram Engagement Stats

20. Instagram has the highest engagement rates across all social media

21. 70% users don’t see what’s on their feed

22. Instagram users engage more on weekdays

23. 38% of Instagram posts with a face get more likes

24. 27% Japanese users make up of all engagement on Instagram

25. Kylie Jenner and Beyoncé get all action

Statistics About Instagram Influencers

26. 80% of influencers prefer Instagram for brand collaborations

27. 60% of Gen 3 would rather see an influencer in an ad

28. There are set to be $32.3 Million worth of sponsored influencer posts in 2019

Stats About The Aesthetics of Insta Posts

29. Clarendon is the most popular filter

30. 60% of the top brands on Insta user the same filter across all images

Statistics About Instagram Stories

31. 400+ Million account use Instagram stories every day

32. 58% of brands have created an Instagram story

33. Brands are posting almost as many stories as they are normal posts