With millions of people now working from home, social media has become an essential way of telling the world you’re still out there. While Coronavirus undoubtedly remains a threat to thousands of businesses worldwide, there are always opportunities to develop digital strategies without breaking the bank. Consider some of these ten free digital marketing strategies to do during COVID-19 and take the opportunity to build your business.
1. Implement A Positive Marketing Plan
With many businesses finding a sudden pivot is required, many companies have taken the opportunity to create something positive for their customers. At a time when the media is very negative, take the time to implement a positive strategy for your business. It could be focusing on positive or myth-busting COVID-19 stories on social media, or going the extra mile and looking at how to support the local community.
2. Consider Your SEO Strategy
Using search engine optimization is essential at a time when online traffic is at an all-time high. Investing time consistently in optimizing your web design and website is critical for climbing the search engine rankings now when online presence is so vital. Plan your SEO strategy for now into the next few months, when Coronavirus calms and spending increases. You might just find you’re ahead of the competition when we can all leave the house again.
3. Engage With Your Customers On Social Media
The majority of your customers will be engaging with social media. Take the time to post regularly and strengthen the voice of your brand. Now, more than ever, it is time to listen to customers and how they interact with your company. Look across all channels and see how you can better adapt your posts and engagement to suit them.
4. Expand Your Social Media Platforms And Groups
Facebook groups are more frequented than ever before, as people are using them to share common interests while staying indoors. Now is the time to add that new social media platform or group to your portfolio to entertain, inform and engage your customers. Post on Pinterest or investigate Insta to make staying at home a little more entertaining for your followers.
5. Develop Partnerships And Consider Influencers
Working on guest blogs, potential partnerships and enticing Influencers is a great way to expand your network and keep your brand visible during Coronavirus. Conduct some research to see which Influencers are happy to receive payment in free products to avoid unforeseen costs, though.
6. Set Special Offers Online
Setting special offers now is a great way to involve new customers and keep any current clients who might be spend-averse right now. Look at the best digital marketing plan for highlighting these offers across your social media platforms to save on advertising costs. Special offers show you’re prepared to help your customers during a difficult time.
7. Add To Your Blog
Developing or adding to your blog can help set you up as a knowledge base at a time when most of your customers are looking at blog pages. Focus on the current situation and how to support your clients. Try to add some stories without a coronavirus-spin, though, to develop blogs that are relevant after the pandemic ends.
8. Run Online Webinars
The uptake of online classes has seen a massive rise in recent weeks, as people look at how to improve themselves indoors. Think about what knowledge you can bring to your client base and record or run online webinars to provide easily accessible and useful information for your customers.
9. Start A Podcast
Set up a weekly podcast to showcase your business expertise and advertise while providing added-value for your customers. Free to set up and easy to disseminate, starting a podcast is a great digital marketing strategy that will benefit you in the long-term. Reach out to your customers on social media to see what they want to know about today.
10. Plan Your Long Term Website Strategy
COVID-19 is not going to last forever, and planning long-term will ensure that your business is not left behind when the world finally emerges from their homes. Look at blogs from local Boston web design companies to ensure that you’re gathering ideas for long term strategy and see how you can benefit from the anticipated spending boom post-coronavirus.
Make the most of the unforeseen downtime and develop free digital marketing strategies that will only boost your business in the future. If you refocus efforts without spending, you can avoid putting your business on pause and get your company ready to respond to the current and post-coronavirus climate.